Larry vs Harry

Larry vs Harry New Webshop and Bike Builder

The Overview

We needed to re-create the colour and fun of the brand, whilst explaining a complex highly customisable bike.

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Services Provided

UX Design
Webflow Development
Design Systems
E-Commerce
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The Process

Discovery

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We started by shadowing the buying process in our Copenhagen flagship store. We began by interviewing the shop staff about the decision-making process customers went through. We shadowed the store for a number of days, noting the order of the questions asked the better to understand what was the most urgent for them and how we might present the information online.
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Define

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We created a user flow and customer journey map based on the decision-making process witnessed and described in-store. This would form the basis of the information to be presented online and so guide the user through the buying process in the bike builder.
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Develop

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Once we had a defined understanding of the users' needs and concerns, we began wire-framing the content that would meet them and so present the user with the information they most urgently needed in a digestible and easy-to-navigate manner. Through user testing of the high fidelity prototypes in Adobe XD, we could be confident in moving to the deliver stage of building the design.

Deliver

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The delivery process happened in two parts. Owing to the urgency of the problem, we would create a 'soft-launch' minimum viable product site in Webflow, which we built and launched. This prototype would validate the research but without incurring high development costs. The site proved very successful in increasing sales and engagement. Once approved, development of the e-commerce site began in full with Hoeks ApS, who created the builder and webshop in magento, based on the Webflow and Adobe XD prototypes.

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Result

Larry vs Harry have seen massive increases in engagement , increased time on site and a huge growth in sales through the webshop.

The bike builder has been used to build up 1000s of bikes to be sent to dealers for order or ordered directly on the site.

Additionally  we have hugely reduced the support hours needed in-house, as we have met users' needs and the explanation of the bike now mirrors the decision-making process that we discovered in the research stage by witnessing and discovering in store.

Key achievements.
3-4x Online revenue increase.
3x Increase in time spent on site.
30-40% Reduction in technical support questions